Learning SEO

Knowing the basics of SEO will help you grasp the overall concept a little better.  The strategies we put in place on top of these tactics are what set our company apart from the others and allow us to guarantee our services.

Correctly Targeting the Keywords Consumers Use

Throwing a site up and hoping for the best is not enough.  Your customers need to be able to find you when they search online.  Consumers use keyword terms to search online for products or services that they are interested in.  Websites that are true sales machines are optimized to show up on the first page of the search engines for their primary keyword terms.  Our SEO team will work with you to determine the best terms to reach your target clientele.

Optimizing Your Website to “Speak” Search Engine (On-page SEO)

On-page search engine optimization (SEO) is used to make sure your site communicates effectively to the search engines what your website is about and is vital to your success.  Getting the search engines to properly understand your website is tough work.  We can help you with programming and make site structure changes for you.  We strictly follow search engine guidelines when optimizing your website.

Content Generation

The web is built on content and content writing.  As part of our SEO service we provide professional content analysis to see exactly where you stand against your competition.  Our professional copywriting team will write high quality unique content specifically for your website.  Our SEO professionals will make sure the content is integrated according to best standards, maximizing your SEO benefits.  Top Down Optimization™ will also be integrated against your current website layout to analyze potential benefits of content structuring.

Building Backlinks

Backlinks are links from other sites that point to your website and are the “brain” of the web.  Search engines use backlinks in their algorithms to gauge the value of your website compared to another website of similar content.

The process of getting other websites to link to you is one of the most vital aspects to increasing your website rankingsWithout links your website won’t get much attention from anyone and it definitely won’t rank well.

We work hard to acquire high quality backlinks using white hat techniques in order to build your website popularity and help you achieve top rankings in the search engines.  We don’t buy links to your site, use sloppy tactics or use off target content for link building; we build high quality content with the goal of promoting your site.

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